Published: 19 February 2013
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In The Edge, Allen Adamson examines how leading brands maintain their dominance in the market by looking at the challenges facing the biggest brands today. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market.
Published: 19 February 2013

Country of Origin : United Kingdom
Illustrations : Illustrations
Number Of Pages : 288
Year of Publication : 2013

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Catalogue No: 0230342248