How Cool Brands Stay Hot

Published: 03 March 2013
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Generation Y (13-29 year olds) are marketing savvy and advertising critical generation ever. Three times the size of previous Generation X, they have a bigger impact on society and business. This book reveals what drives Generation Y and how you can reach them. It provides insights into the consumer psychology and behaviour of the Millennials.
Published: 03 March 2013

Country of Origin : United Kingdom
Edition : 2 Rev Ed
Number Of Pages : 240
Year of Publication : 2013

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Catalogue No: 0749468041