Network Is Your Customer

Published: 27 November 2012
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Whether shoppers, charitable donors, or election voters, todays customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Published: 27 November 2012

Country of Origin : United States
Illustrations : 15 Black-&-White Illustrations
Number Of Pages : 336
Year of Publication : 2013

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Catalogue No: 0300188293