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A photographer, they say, will do anything to get the right image. Jai (Fardeen
Khan) is a successful and ambitious photographer who believes in capturing the
right image. He travels to Goa to find inspiration for an important forthcoming
campaign, and runs into Ria (Urmila Matondkar). He tries to convince Ria to
model for him by giving the usual jargon of her face being the best that he has
seen, but to no avail. The scenario shifts to Mumbai where Jai`s editor ( a
hilarious cameo by Ravi Baswani) is `loosing it` as the deadline for the
magazine launch draws closer. Jai is convinced that Ria should be the face to
launch the new magazine (obviously more than convinced based on the fact that he
had shot her on the sly in Goa), and sets out to get her to model by turning on
the perennial photographer`s charm.
Ria is basically a headstrong loner, and is the only daughter of a rich industrialist (Suresh Oberoi). It takes her a while for her to agree to pose for Jai, primarily because of Jai turning on the charm. They do a successful shoot together, and their working chemistry leads on to a scenario whereas Ria falls in love with Jai.
What happens after that is the crux of the story of the film. There emerges an uneasy scenario where all three main protagonists of the film have to unravel their emotions, and discover their true calling. The reactions of these three people to the various situations that emerge out of their emotions for each other, makes one ask the question, `PYAAR TUNE KYA KIYA`
Main Language: Hindi