Quantitative Modelling In Marketing And Management

Published: 08 December 2012
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Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.
Published: 08 December 2012

Country of Origin : Singapore
Editor : Moutinho, Luiz, Huarng, Kun-Huang
Number Of Pages : 500
Year of Publication : 2012

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Catalogue No: 9814407712